VPSYD6900 Fordypningsoppgave Emneplan

Emnet omfatter en skriftlig oppgave der teoretisk kunnskap skal anvendes på praksisrelaterte problemer eller fenomener knyttet til arbeid med mennesker med psykiske lidelser.

For å levere fordypningsoppgaven til sensur må alle øvrige emner i studiet være bestått.

Etter å ha gjennomført dette emnet har studenten følgende læringsutbytte, definert i kunnskap, ferdigheter og generell kompetanse:

Kunnskap:

Studenten

• har inngående kunnskap på et avgrenset område innen fagfeltet psykisk helse og psykisk lidelse
• kan analysere faglige problemstillinger med utgangpunkt i relevant kunnskap for fagfeltet

Ferdigheter:

Studenten

• kan gjennomføre et selvstendig teoretisk arbeid under veiledning
• kan reflektere over og analysere en problemstilling i lys av empirisk og teoretisk kunnskap

Generell kompetanse:

Studenten

• har evne til nytenkning og kan anvende sin kunnskap på nye områder
• kan analysere fag-, yrkes- og forskningsetiske problemstillinger

Individuelt arbeid eller arbeid i gruppe på inntil 3 studenter og veiledning.

For å kunne levere fordypningsoppgaven til sensur må følgende arbeidskrav være godkjent:

• Tema, problemstilling og valg av metode for fordypningsoppgaven.
• Obligatorisk veiledning, 2 timer.

The objectives of this course are to expose the student to the problems commonly faced by entrepreneurs and to develop skills in analyzing marketing opportunities and preparing implementable plans of action based on analyses of given business situations. The student will learn how businesses and organizations create value for customers or users. Furthermore, the student will learn the key elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to entrepreneurs. This will enhance their understanding of how marketing works in the business and non-business world. 

Cases and a marketing simulation are used to focus the discussion and to reinforce learning of key marketing concepts. The course aims to produce critical, reflective marketers and emphasizes the integration of theory and practice with the skills and knowledge required to follow a product or service from idea to realization.

The course will be taught in Norwegian if attended by only Norwegian speaking students.

None

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge 

The student has in-depth knowledge of 

• key marketing theories
• key analytical frameworks and tools used to understand customers' needs and to solve marketing problems 
• the struture and internal of the marketing plan
• market segmentation, target marketing, and positioning strategies 
• the marketing mix concept for products, services, and ideas 

Skills 

The student is able to 

• utilize information about a firm’s external and internal marketing environment to identify and prioritize appropriate marketing strategies 
• develop products and services to solve challenging problems in a highly uncertain environment, often under considerable time constraints with limited resources 
• analyze buyer/user behavior to create value for both company and customers
• put together their own business and marketing plans that articulate and apply financial, operational, organizational, market, and sales knowledge to identify paths to value creation through
• use pricing strategies to enhance marketing of products and services 
• use distribution channels to market an organization’s products and services effectively 
• understand how organizations use integrated marketing communication to support their marketing strategies 
• evaluate and act upon the ethical and environmental concerns linked to marketing activities 

General competence 

The student is able to 

• identify, define, and analyze problems and create solutions 
• critically assess existing understanding and recognize the need to regularly challenge all knowledge 
• identify and apply new ideas, methods, and ways of thinking 
• respond effectively to unfamiliar problems in unfamiliar contexts 
• advance reasoned and factually supported arguments effectively in written work and oral presentation 
• work effectively with others, capitalizing on different ways of thinking, experience, and skills 
• identify and evaluate social, cultural, global, ethical, and environmental responsibilities and issues 
• demonstrate skills in time management