MAPSD4050 Vitenskapsteori og forskningsmetode Emneplan

The following coursework requirements must have been approved in order for the student to take the exam:

• Coursework 1: Preliminary outline and in-class presentation of the strategic sections (G and S sections, including Executive summary and Situation Overview, from the G-STIC outline in the textbook) of the Marketing plan that students will be submitting for the group-project part of the exam for this course. The presentation shall be maximum 15 minutes. The objective of this work requirement is to ensure that each student group has satisfactory progress toward delivering a complete marketing plan for their chosen project. The work requirement contributes to several key learning outcomes such as knowledge and skills necessary to use analytical frameworks and tools used to understand customers' needs and to solve marketing problems, and more general competencies such as learning to identify, define, and analyze problems - and create solutions.
• Coursework 2: Individual reflection paper from marketing simulation exercise of maximum 800 words. In the individual reflection paper the students are required to discuss whether the learning outcomes from the marketing simulation are relevant to their work with their chosen company's marketing plan. The objective of this work requirement is to ensure that students reflect on important learning outcomes such as putting together their own business and marketing plans that articulate and apply financial, operational, organizational, market, and sales knowledge to identify paths to value creation. To carry out the marketing simulation exercise the students must individually purchase a license. Students who do purchase a license will be given alternative coursework requirement by the teacher.

The students can hand in their coursework in Norwegian or in English.

All required coursework must be completed and approved by the given deadline before the student may take the exam. If the coursework requirement is not approved, the student will be given one opportunity to submit an improved version within an extended deadline.

Det benyttes en intern sensor på alle besvarelser. Et uttrekk på minimum 25 prosent av besvarelsene sensureres av en ekstern og en intern sensor. Karakterene på besvarelsene fra uttrekket skal danne grunnlag for å fastsette nivå på resten av besvarelsene.

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The student has in-depth knowledge of

• how quantitative methods for analyzing data can aid in decision making
• how phenomena and practices are refined and investigated scientifically using qualitative methods
• the difference between natural, field and laboratory settings
• how research in collaboration with customers/users/practitioners/stakeholders is established, developed, and reported
• purposive sampling strategies and recruitment in qualitative research
• principles of quantitative research design, action research methods, phenomenology, ethnography, qualitative experiments, case studies, critical incidents technique, narrative methods, mixed methods and naturally occurring data
• how to theorize from process data as opposed to deductive analysis
• ethics and relational research

Skills

The student has

• the ability to understand and interpret quantitative research designs
• the ability to apply qualitative data from existing databases
• the ability to compare and select different research methods
• the ability to design, implement and evaluate qualitative research projects
• confidence in generating data and discuss the results in cooperation with customers/users/practitioners/stakeholders in research projects
• the ability to go behind the stated and understand challenges of everyday life
• the ability to use qualitative designs in research and development projects in an independent way
• the ability to plan, collect, systemize, analyze and interpret qualitative data from composite contexts
• confidence in communicating the empirical findings to different target groups, the general public included
• the ability to apply big data sets for business decision making

General competence

The student

• has the ability to build trust in relationships with individuals and stakeholders in R&D projects
• understands ethical principles for participant-oriented and practice-oriented research
• has the ability to reflect on his or her own research position
• has a critical and creative attitude to method selection across sectors, industries and tasks
• has acquired systematic and analytical capabilities, and has strengthened the ability to solve problems
• can communicate relevant professional issues, analyses and conclusions in fields bordering innovation and entrepreneurship
• has the ability to secure research quality

The exam in the course consists of two parts:

• Group project - counts toward 40% of the final grade

A complete marketing plan for a self-selected company (following the G-STIC outline, including Executive Summary and Situation analysis, from the SMM textbook). The marketing plan is written in groups of 2-5 students.

Maximum 10 pages (not including table of contents or references)

Font and font size: Arial or Calibri, 12 points. Line spacing: 1.5.

• Individual 5-hour written (digital) school exam - counts toward 60% of the final grade

All printed and written material allowed.

The students can write their exams in Norwegian or in English.

Both exams must be passed in order to pass the course.

If a student has to resit the exam, the student can retake each part separately. It is not necessary to take both parts.

Studentene skal i løpet av emnet levere to nyhetssaker samt en metoderapport som til sammen utgjør emnets arbeidskrav. Formålet med arbeidskravet er å gi praktisk og teoretisk øvelse og refleksjon. 

I forbindelse med arbeidskravet vil det være obligatorisk verktøyopplæring. Det vil også bli noe obligatorisk oppmøte knyttet til arbeidet i redaksjonsgruppene og obligatorisk deltagelse i forbindelse med gjennomgangen av arbeidskravet. Innhold og tidsfrister framgår av emnebeskrivelsen, som gjøres elektronisk tilgjengelig for studentene ved semesterstart.

Arbeidskravet må være godkjent for at studenten skal kunne gå opp til eksamen. Studenter som ikke får arbeidskravet godkjent på første forsøk, kan levere omarbeidet versjon én gang.

Ved sykdom eller annen dokumentert tvingende grunn kan det avtales egen frist med faglærer. Hvis studenten ikke overholder fristen som er gitt i kursplanen, eller fristen som er avtalt med faglærer, får studenten ikke levere oppgaven og mister dermed retten til å gå opp til eksamen. 

Grade scale A - F

Studenten skal etter å ha fullført emnet ha følgende totale læringsutbytte definert i kunnskap, ferdigheter og generell kompetanse:

Kunnskaper

Studenten har kunnskap om

• grunnleggende nyhetsjournalistikk
• presseetikk
• kildekritikk
• journalistrollen 

Ferdigheter

Studenten

• har grunnleggende ferdigheter som nyhetsjournalist
• kan produsere enkle journalistiske tekster
• kan arbeide kritisk med kilder

Generell kompetanse

Studenten

• kan gjøre grunnleggende journalistiske vurderinger
• har kjennskap til journalistikkens funksjon i samfunnet
• kan ta presseetiske avgjørelser

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The student has knowledge of

• Misinformation, disinformation and fake news
• Journalistic verification and fact-checking practice
• Transformations in platforms approaches to fact-checking
• Source criticism
• Visual literacy

Skills

The student

• can perform fact checking
• can critically reflect on concepts like disinformation and fake news
• has advanced skills in source criticism

General competence

The student

• is competent in media and visual literacy
• can critically reflect on the possibilities and limitations of journalists and fact-checkers as conveyers of facts and truths

Undervisningen er en blanding av forelesninger og studentaktive læringsformer. Studentene arbeider på følgende måter:

• individuell pensumlesing
• forelesninger i plenum
• individuell og gruppebasert oppgaveløsning med tilbakemelding i grupper

Gradert skala fra A-F.

Hver besvarelse vurderes av to sensorer. Uttrekk på minimum 20% av besvarelsene vurderes av ekstern sensor. Intern sensor fortsetter deretter sensuren sammen med en annen intern sensor. Ekstern sensors vurdering skal komme alle studentene til gode.

Eksamen er en individuell drøftingsoppgave der studenten skal reflektere over en journalistfaglig problemstilling knyttet til pensum og arbeidet med arbeidskravene. Omfang 3-4 sider. Skrifttype Arial eller Calibri, størrelse 12 pkt, linjeavstand 1,5.