EPN-V2

ENT4200 Research methods in an entrepreneurial setting Emneplan

Engelsk emnenavn
Research methods in an entrepreneurial setting
Omfang
10.0 stp.
Studieår
2024/2025
Emnehistorikk
  • Innledning

    The following coursework requirements must have been approved in order for the student to take the exam:

    • Coursework 1: Preliminary outline and in-class presentation of the strategic sections (G and S sections, including Executive summary and Situation Overview, from the G-STIC outline in the textbook) of the Marketing plan that students will be submitting for the group-project part of the exam for this course. The presentation shall be maximum 15 minutes. The objective of this work requirement is to ensure that each student group has satisfactory progress toward delivering a complete marketing plan for their chosen project. The work requirement contributes to several key learning outcomes such as knowledge and skills necessary to use analytical frameworks and tools used to understand customers' needs and to solve marketing problems, and more general competencies such as learning to identify, define, and analyze problems - and create solutions.
    • Coursework 2: Individual reflection paper from marketing simulation exercise of maximum 800 words. In the individual reflection paper the students are required to discuss whether the learning outcomes from the marketing simulation are relevant to their work with their chosen company's marketing plan. The objective of this work requirement is to ensure that students reflect on important learning outcomes such as putting together their own business and marketing plans that articulate and apply financial, operational, organizational, market, and sales knowledge to identify paths to value creation. To carry out the marketing simulation exercise the students must individually purchase a license. Students who do purchase a license will be given alternative coursework requirement by the teacher.

    The students can hand in their coursework in Norwegian or in English.

    All required coursework must be completed and approved by the given deadline before the student may take the exam. If the coursework requirement is not approved, the student will be given one opportunity to submit an improved version within an extended deadline.

  • Forkunnskapskrav

    Ingen forkunnskapskrav, men vi gjør oppmerksom på at bachelorstudiet i fotojournalistikk har generelle progresjonsbestemmelser:

    Normalt må hvert studieår være bestått for at studentene skal kunne fortsette studiet i neste studieår.​

  • Læringsutbytte

    Etter gjennomført emne har studenten følgende læringsutbytte definert i kunnskap, ferdigheter og generell kompetanse:

    KunnskapStudenten

    • har inngående kunnskap om forskningsprosessen
    • har inngående kunnskap om de mest anvendte metodene i kvalitativ og kvantitativ forskningstilnærming
    • har inngående kunnskap om sammenhengen mellom vitenskapsteori og forskningsmetode

    FerdigheterStudenten

    • kan planlegge datainnsamling av kvalitative og/eller kvantitative data
    • kan analysere og tolke kvantitative data, som deskriptive tabeller og figurer
    • kan analysere og tolke kvalitative data, som ulike former for tekstmateriale
    • kan identifisere og belyse forskningsetiske problemstillinger i egne prosjekter

    Generell kompetanseStudenten

    • kan anvende kunnskaper og ferdigheter gjennom kritisk analyse og resonnement rettet mot ulike kunnskapsformer, verdier og menneskesyn
    • kan analysere relevante fag-, yrkes- og forskningsetiske problemstillinger og komme med forslag til løsninger
    • kan formidle fag- og forskningsresultater som er relevante for helse- og sosialtjenesten
  • Arbeids- og undervisningsformer

    Forelesninger, gruppearbeid, seminar med fremlegg og selvstudier.

  • Arbeidskrav og obligatoriske aktiviteter

    The following coursework requirements must have been approved in order for the student to take the exam:

    • Coursework 1: Participate in the first practical analysis seminar in a group of three to four students. Students must prepare and present a research proposal based on their own innovation/entrepreneurial idea from value exploration research 2 or 3. The presentation must be between 15-60 minutes. The groups must hand in their adjusted proposal the next day on Canvas. The proposal must have a scope of two pages (+/- 10 per cent). Font and font size: Arial or Calibri, 12 points. Line spacing: 1.5.
    • Coursework 2: Participate in a second practical analysis seminar in a group of three to four students. Students must prepare and present a research proposal based on their own innovation/entrepreneurial idea from value exploration research 4. The presentation must be between 15-60 minutes. The groups must hand in their adjusted proposal the next day on Canvas. The proposal must have a scope of five pages (+/- 10 per cent). Font and font size: Arial or Calibri, 12 points. Line spacing: 1.5.

    The purpose of the requirements is to prepare the students for entrepreneurial projects where they need to identify information needs, collect, analyze and interpret information.

    Students who are unable to attend the seminars will be given an alternative compulsory activity consisting of a reflection note on both the first and second drafts of the research proposal, based on comments from the seminar leader.

    All required coursework must be completed and approved by the given deadline for the student to take the exam. If one or more coursework requirements have not been approved, the student will be given one opportunity to submit an improved version by the given deadline.

    The students can hand in their proposal in Norwegian or English.

  • Vurdering og eksamen

    The exam in the course is a group-based (two to four students) research proposal based on a case of their choice. In this proposal, students must define the problem definition, the purpose of the research, research design, sampling strategy, data collection method, a time schedule, and a budget. The chosen research design and method of analysis must be substantiated based on its applicability to the chosen research question and purpose.

    The exam paper must have a scope of 15 pages as a basis, plus two pages per group member (+/- 10 per cent). Font and font size: Arial or Calibri, 12 points. Line spacing: 1.5.

    The students can write their exam in English or Norwegian.

    Students awarded a fail grade are given one opportunity to submit an improved version of the research proposal for assessment.

  • Hjelpemidler ved eksamen

    All aids are permitted, as long as the rules for source referencing are complied with.

  • Vurderingsuttrykk

    Studenten skal etter å ha fullført emnet ha følgende totale læringsutbytte definert i kunnskap, ferdigheter og generell kompetanse:

    Kunnskaper

    Studenten har kunnskap om

    • grunnleggende nyhetsjournalistikk
    • presseetikk
    • kildekritikk
    • journalistrollen 

     

    Ferdigheter

    Studenten

    • har grunnleggende ferdigheter som nyhetsjournalist
    • kan produsere enkle journalistiske tekster
    • kan arbeide kritisk med kilder

    Generell kompetanse

    Studenten

    • kan gjøre grunnleggende journalistiske vurderinger
    • har kjennskap til journalistikkens funksjon i samfunnet
    • kan ta presseetiske avgjørelser
  • Sensorordning

    Grade scale A - F

  • Emneansvarlig

    The exam papers are assessed by one internal and one external examiner.

    At least 25 per cent of the exam paper is assessed by two examiners. The grades awarded for the papers assessed by two examiners form the basis for determining the level for all the exam papers.