BAPD2000 Project and Branding through Design Course description

Work and teaching methods used are lectures and laboratory work combined with student work carried out individually and in groups. Student work includes group assignments with case studies that are presented and discussed at seminars. The students carry out manual analysis, and analysis and maintenance work on automated analytical devices. Students will write individual logs during laboratory work in order to focus on their own work processes and write assignments that support their learning process.

Students must have passed BAPD1000, BAPD1020, BAPD1300 or equivalent.

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and competence:

Knowledge

The student

• is familiar with identity building (part 1)
• is familiar with theory and practice relating to branding (part 1)
• is familiar with intellectual property rights (part 1)
• is familiar with creative methods for innovation through problem solving and product development (part 2)
• is capable of analysing a business/client
• is familiar with different marketing strategies

Skills

The student is capable of

• using branding and marketing as a basis for a design project (part 1)
• using design sketch techniques as a strategic tool in the design process (part 2)
• coordinating his/her own project with another project group (BAPD3000) (part 2)
• using ideation processes fellow team members (part 2)
• presenting and arguing for the choices made in the project (part 2)

Competence

The student is capable of

• working on a project
• organising cooperation and sharing responsibility
• handling conflicts that arise during a project
• communication skills; exchanging different points of view and experience contributing to best practice
• reflecting on their own learning process and adjusting this under tutelage

Exam content: The learning outcomes

Exam form: Individual written exam, 4 hours

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Practical exam in groups.

Through a group project in collaboration with fellow students in year one and three of the BA programme students are expected to develop proposals for solving real world assignments. Each group is tasked with an individual project from a unique client, all of which will have differing requirements. The group must identify which presentation formats and materials are most appropriate in order to communicate how solutions are to meet client needs. The module concludes with a visual group presentation, invariably supported by physical scale models and/or protypes; digital and/or other solutions. The work must be developed with consideration to client specifications; it must be relevant and contain all of the necessary elements ready for production and/or implementation.Exam results cannot be appealed.

All.

One external and one internal examiner will assess at least 20% of the exam papers. Two internal examiners will assess the remaining papers. The external examiner-s assessment shall benefit all the students.

One internal examiner