EPN-V2

MEDK4400 Brands, Branding and Marketing: Communication Trends and Strategies Course description

Course name in Norwegian
Brands, Branding and Marketing: Communication Trends and Strategies
Study programme
Master's Programme in Media Development
Master's Programme in Media Development, part-time
Master Programme in Journalism
Master Programme in Journalism
Elective modules, Master Programme in Journalism
Weight
10.0 ECTS
Year of study
2023/2024
Curriculum
FALL 2023
Schedule
Programme description
Course history

Introduction

For å fremstille seg til eksamen må følgende være godkjent:

  • presentasjon av forskningsartikkel, individuelt eller i gruppe på 3-6 studenter

Required preliminary courses

Individuell skriftlig eksamen under tilsyn, 4 timer.

Besvarelsen kan gis på engelsk eller et skandinavisk språk.

Learning outcomes

Ingen.

Teaching and learning methods

Gradert skala A-F.

Course requirements

The following coursework requirements must have been approved in order for the student to take the exam:

Coursework 1: Analysis of chosen brand/campaign/organisation (max. 3000 words)

The purpose of this task is to identify a brand/campaign/organisation that will be the student’s focus for this course, and to evaluate the current branding/marketing strategies using relevant academic literature and market-research tools.

Coursework 2: Mood Board

The purpose of this task is to create a single slide visual presentation that captures the essence of the selected brand/campaign/organisation to inspire and inform ‘my own campaign’. Instructions provided in class.

Coursework 3: Class presentation of ‘My Own Campaign’ (5-10 minutes)

The purpose of this task is to outline ‘my own campaign’ for the chosen brand/campaign/organisation and receive feedback from peers on how the strategy may be developed.

Instructions, templates and deadlines are provided to the students during the course. Students may complete these activities as individuals or pairs (groups of 2). Students are expected to provide their peers with constructive feedback during the presentation process.

All required coursework must be completed and approved by the given deadline in order for the student to take the exam. If one or more coursework requirements have not been approved, the student will be given one opportunity to submit an improved version by the given deadline.

Note that all classes in this course are compulsory. The minimum attendance requirement is 80%. If a student's absence exceeds 20%, they must submit an alternative coursework requirement. If a student's absence exceeds 25%, they lose the right to take the exam. The reason why attendance is compulsory is that the student will in this way acquire the competences necessary to meet the objectives of the course that cannot be acquired by only reading the syllabus and/or taking the exam.

Assessment

Emnet tilbys som enkeltemne. For opptak til enkeltemne kreves:

  • Bachelorgrad eller tilsvarende i bioingeniørfag, farmasi, bioteknologi, kjemiingeniørfag eller molekylærbiologi.

Permitted exam materials and equipment

10 stp overlapp med MABIO4100 Molekylær cellebiologi

Grading scale

Grade scale A-F

Examiners

The exam papers are assessed by one internal and one external examiner. At least 25% of the exam papers will be assessed by two examiners. The grades awarded for the papers assessed by two examiners form the basis for determining the level for all the exam papers.

Course contact person

Nathalie Hyde-Clarke