EPN-V2

MEDK4400 Brands, Branding and Marketing: Communication Trends and Strategies Course description

Course name in Norwegian
Brands, Branding and Marketing: Communication Trends and Strategies
Study programme
Master's Programme in Media Development
Master's Programme in Media Development, part-time
Master Programme in Journalism
Master Programme in Journalism
Elective modules, Master Programme in Journalism
Weight
10.0 ECTS
Year of study
2023/2024
Curriculum
FALL 2023
Schedule
Programme description
Course history

Introduction

Forelesninger og selvstudier.

Required preliminary courses

Ingen.

Learning outcomes

Skriftlig hjemmeeksamen i gruppe på tre til fire studenter, tre dager. Studentene skal drøfte en metode eller teori for mestring av psykisk stress og pasientrollen ved akutt og/eller kritisk sykdom. Omfang: 3000 ord (+/- 20 prosent). Besvarelsen skal skrives i henhold til Vurdering av skriftlige arbeider i programplanens kapittel Vurdering.

Teaching and learning methods

Alle hjelpemidler er tillatt så lenge regler for kildehenvisning følges.

Course requirements

The following coursework requirements must have been approved in order for the student to take the exam:

Coursework 1: Analysis of chosen brand/campaign/organisation (max. 3000 words)

The purpose of this task is to identify a brand/campaign/organisation that will be the student’s focus for this course, and to evaluate the current branding/marketing strategies using relevant academic literature and market-research tools.

Coursework 2: Mood Board

The purpose of this task is to create a single slide visual presentation that captures the essence of the selected brand/campaign/organisation to inspire and inform ‘my own campaign’. Instructions provided in class.

Coursework 3: Class presentation of ‘My Own Campaign’ (5-10 minutes)

The purpose of this task is to outline ‘my own campaign’ for the chosen brand/campaign/organisation and receive feedback from peers on how the strategy may be developed.

Instructions, templates and deadlines are provided to the students during the course. Students may complete these activities as individuals or pairs (groups of 2). Students are expected to provide their peers with constructive feedback during the presentation process.

All required coursework must be completed and approved by the given deadline in order for the student to take the exam. If one or more coursework requirements have not been approved, the student will be given one opportunity to submit an improved version by the given deadline.

Note that all classes in this course are compulsory. The minimum attendance requirement is 80%. If a student's absence exceeds 20%, they must submit an alternative coursework requirement. If a student's absence exceeds 25%, they lose the right to take the exam. The reason why attendance is compulsory is that the student will in this way acquire the competences necessary to meet the objectives of the course that cannot be acquired by only reading the syllabus and/or taking the exam.

Assessment

Hver besvarelse vurderes av to sensorer, hvorav én sensor må være ekstern

Permitted exam materials and equipment

  • Pasienters psykososiale og eksistensielle behov ved akutt og/eller kritisk sykdom
  • Bruk av tvang i behandlingen av pasienten
  • Mestringsstrategier ved akutt og/eller kritisk sykdom og død
  • Pårørendes opplevelser og behov
  • Familiefokusert omsorg
  • Flerkulturell kompetanse
  • Tilrettelegging for en verdig død

Grading scale

ABIO6100 og MAABI4100 er 100% overlappende.

Examiners

Simon Innvær

Course contact person

Nathalie Hyde-Clarke