BAPD2000 Project and Branding through Design Course description

Det benyttes en gradert karakterskala fra A til E for bestått og F for ikke bestått

Eksamen bedømmes av to interne sensorer. Emnet er underlagt tilsynssensur, i henhold til retningslinjer for oppnevning og bruk av sensorer.

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and competence:

Knowledge

The student

• is familiar with identity building (part 1)
• is familiar with theory and practice relating to branding (part 1)
• is familiar with intellectual property rights (part 1)
• is familiar with creative techniques in problem solving and product development (part 2)
• is capable of analysing a business/client
• is familiar with different marketing strategies

Skills

The student is capable of

• using branding and marketing as a basis for a design project (part 1)
• using design sketch techniques as a strategic tool in the design process (part 2)
• coordinating his/her own project with another project group (BAPD3000) (part 2)
• using ideation processes with other involved participants (part 2)
• presenting and arguing for the choices made in the project (part 2)

Competence

The student is capable of

• working on a project
• organising cooperation and sharing responsibility
• handling conflicts that arise during a project
• exchanging points of view and experience and in this way contribute to developing good practice
• reflecting on his/her own development in the learning process and adjusting it under supervision

The course consists of two parts. The projects must be aimed at collaboration with external parties.

Part 1 comprises approx. one third of the course. This part will focus on branding, creative techniques and intellectual property rights (IPR).

Part 2 comprises approx. two thirds of the course and is a cooperation project between the first, second and third year bachelor’s students. The students form groups (‘design offices’) across the year groups. The third-year students will be project managers in the groups. This part focuses on practical project work in teams. The result can emphasise both the concept and the final product.

The following coursework is compulsory and must be approved before the student can take the exam:

• Minimum 80% attendance in the project period (part 2).
• Oral presentation in groups where all group members contribute (part 1).
• Reflection notes.

Business analysis, individually or in groups. Scope: front page plus 4–5 A4 pages including images and reference list.

The exam result can be appealed.

All.

Pass/fail.

One internal examiner. External examiners are used regularly.