ØABED3200 Economics of Strategy Course description

I dette emnet tilegner studenten seg kunnskap om sentral økonomisk teori egnet for strategisk analyse. Strategien består av målsetningene, retningslinjene og ressursene organisasjonen bruker til å oppnå og beholde konkurransefortrinn. Aktuelle virkemidler i konkurransestrategien inkluderer prising, markedsføring, produktutvikling, fusjoner, oppkjøp og allianser. I Strategiøkonomi diskuteres mikroøkonomiske og spillteoretiske modeller med sikte på å utvikle evnen til å anvende økonomisk teori i utformingen av effektive strategier for bedrifter og andre organisasjoner. Emnet bygger videre på obligatoriske emner i mikroøkonomi og bedriftsøkonomi.

The exam papers are assessed by one internal and one external examiner.

At least 25% of the exam papers will be assessed by two examiners. The grades awarded for the papers assessed by two examiners form the basis for determining the level for all the exam papers.

Ingen forkunnskapskrav.

Kunnskaper

Studenten har kunnskap om

• statiske og dynamiske modeller for prising i monopol- og oligopolmarkeder.
• transaksjonskostnadsteori knyttet til beslutninger om hvordan bedriften skal forholde seg til ulike deler av ulike verdikjeder.
• evolusjonær økonomisk teori om betydning av og drivkrefter for innovasjon i bedrifter.
• typologi for strategisk posisjonering og teori om strategisk binding.
• rammeverk for analyse av hvor attraktive ulike industrier er.

Ferdigheter

Studenten kan

• anvende økonomiske teori på realistiske, komplekse strategiske problemstillinger, og begrunne strategivalg med det økonomiske begrepsapparatet.
• vurdere hvilke modeller som er best egnet i det enkelte case, har forståelse for modellenes begrensinger og kan kombinere dem med faglig innsikt fra andre fagområder.
• gjennomføre strategiske analyser og gi godt begrunnede anbefalinger for strategivalg.

Generell kompetanse

Studenten kan

• diskutere strategiske problemstillinger for bedrifter med utgangspunkt i økonomisk teori og annet fagstoff, og på det analytiske nivået som forventes på tredje års bachelor.

None.

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The student has

• thorough knowledge of the research process
• advanced knowledge of qualitative research designs: their appropriate use as well as strengths and limitations
• advanced conceptual tools to be applied in discussing, evaluating, and exploring social phenomena

Skills

The student can

• relate research processes to scientific theory and ethical principles
• apply research methods in a reflective manner and appropriately choose methods that are relevant for different kinds of research questions
• use relevant methods for producing, analysing and interpreting diverse types of empirical data (e.g. literature, interviews, and field observations)
• evaluate research based on qualitative methodologies in terms of methodological quality and appropriateness

General competence

The student

• has knowledge of general research ethics
• has the ability to reflect critically on the ethical dimensions of data collection, analysis and presentation of data
• has the ability to think critically concerning the development, design and execution of research

The teaching takes place with in-person attendance on campus, and consists of lectures, seminar group- and individual exercises.

Course meetings are divided into lecture and seminar portions. In the seminar, student project groups and/or individual students work with practical exercises. The seminars will be supervised on demand. Students will complete practical exercises in each seminar, which will be collected in a "project portfolio". Portfolio work will receive feedback from the instructor and at specified times throughout the semester and a selection of the work will comprise a portion of the final exam.

The following coursework requirements must have been approved in order for the student to take the exam:

• Coursework 1: Participation in at least 80% of the seminars.
• Coursework 2: An oral presentation, presented by the student project group, as well as peer feedback to another group's work. The presentation can be anything from a presentation of results from that group's work, to presenting the most interesting group discussion or reflection on course related topics.

Attendance during the group presentation is mandatory, and presentations and feedback must be approved by the course lecturer. Students who are not present or who have not provided input to the group or have not participated in providing feedback to a peer group, or have presentations that are not approved, will have to submit an alternative qualification to be able to sit for the examination.

Lack of an approved course work requirement will disqualify the student from taking part in the final examination.

The exam in the course is an individual semester course paper. The exam paper must have a scope of 10 pages (+/- 10 per cent). Font and font size: Calibri 12 points. Line spacing: 1.5.

The student will work with the course paper through work on and reflections about the practical exercises through the semester until delivery. The paper’s theme is defined or approved by the course leader.

A student who receive a fail grade are given one opportunity to submit an improved version of the semester course papaer for assessment.

All aids are permitted, as long as the rules for source referencing are complied with.

Grade scale A-F.