ØAADM3000 International Marketing Course description

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The student has

• obtained an understanding of fundamental drivers of value, and valuation techniques.
• implemented and understood the use of this knowledge in practical settings.

Skills

The student is

• able to apply the main valuation techniques to case companies.
• able to take financial information and apply them in the valuation process.

General competence

The student has

• completed case work as constructive members of a student group.

The course builds on knowledge from foundation courses in Marketing and in Corporate Strategy, and assumes that students are familiar with basic models and terminology from these courses.

Learning approaches include lectures, in-class problem solving, class discussions, and group work.

The following coursework requirements must have been approved in order for the student to take the exam: 

• Coursework 1: One written group assignment (maximum two pages)

All required coursework must be completed and approved by the given deadline in order for the student to take the exam. If the coursework requirement has not been approved, the student will be given the opportunity to submit an improved version by the given deadline.

The exam in the course is a group report. Students are expected to work with a group of 3-5 people and write a valuation report of maximum 20 pages. 

All aids are permitted, as long as the rules for source referencing are complied with.

Grade scale A - F

The final group report will be evaluated by both internal and external graders.

The course is based on Finance and Accounting. It is related to Foretaksfinans, Videregående finansregnskap og regnskapsteori, and Årsregnskap, but these are not the prerequisite for taking the course.

The exam papers are assessed by one internal and one external examiner.

At least 25% of the exam papers will be assessed by two examiners. The grades awarded for the papers assessed by two examiners form the basis for determining the level for all the exam papers.

Adrian Peretz