ØAADM3000 International Marketing Course description

International marketing - "the process of focusing the resources and objectives of an organization on international marketing opportunities" (Keegan, 2002) - is an arena of increasing interest and concern throughout the world. The students will acquire an understanding of the essentials of international marketing management that extends the basic principles of marketing and strategy that they are already familiar with.

The textbook and articles offer a theoretical framework and platform for the course, while many of the class sessions will emphasize the practical aspects of international marketing.

All aids are permitted, as long as the rules for source referencing are complied with.

No prerequisites.

Knowledge

The student

• has broad knowledge of the international market environment,
• has knowledge of internationalisation theories
• has knowledge of information systems and market research involved in analyzing and selecting international markets
• can make informed choices concerning entry modes and strategic alliances
• understands how the "4 P's" in an international setting

Skills

The student

• can use relevant theories and methods of analysis to solve cases involving typical international marketing decisions.
• the student can choose and apply relevant theory and models in order to select markets to enter
• the student can use relevant theory and models to analyze international markets and select the appropriate mode of entry

General Competencies

• The student can present case analysis and recommendations in class and provide other students with feedback on their presentations
• the student can review and convey the content of academic journal articles
• the student can discuss the key topics in this domain and thus contribute to others' learning and development

The course material is presented through lectures, case discussions in class and group projects throughout the term. Students will present literature reviews and case analyses group wise (maximum five students per group).

Required work portfolio consists of two graded assignments:

1. Written case analysis - to be submitted prior to in-class presentation (both the written submission and the in-class presentation count toward the assignment grade)
2. Written article summary - to be submitted prior to in-class presentation (both the written submission and the in-class presentation count toward the assignment grade)

All cases/articles are assigned by teacher.

The student must achieve an overall passing grade on the portfolio part of the course to be eligible to sit for the exam.

Leadership is a complex issue that has long been a subject of great interest among people. Students in this master's programme will gain experience in leadership roles during their career, or be affected by leadership processes. Leadership is also an academic field, and this course aims at making students acquainted with leadership as an empirical field of research with relevance to practical applications in the workplace. As a student in this course, you will gain an advanced understanding of the empirical research underpinning evidence-based leadership practice. You will also get an overview of how theoretical models of leadership may be substantiated by empirical research and learn how these findings may relate to the practical application of leadership roles and leadership development in organizations.

The course will be taught in English if attended by international students. The course will be taught in Norwegian if attended by only Norwegian speaking students.

None.

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The students will gain advanced understanding of:

• Central theoretical models of leadership and how these theories have evolved throughout history
• Contemporary research based knowledge in leadership
• The relationship between leadership and important outcomes for individuals and organizations, the factors that explain these relationships, and of relevant contingencies

Skills

The student is able to:

• Critically examine and discuss leadership theories; research; and practice
• Read scientific contributions and apply them to issues of practical interest to the general public
• Identify interesting avenues of leadership research and apply appropriate methodology to undertake research on leadership

General competence

The student will be able to:

• Communicate and discuss scientific contributions within leadership research to both scientists and practitioners
• Communicate results from individual projects both in written and orally
• Gather and make use of scientific sources and leadership literature

Various work methods will be used, such as lectures, class discussions and presentations, case analysis and assignments. The students are expected to actively participate during lectures and work on assignments both individually and in groups outside of the joint lectures.

The exam in the course is a course paper. The course paper must have a scope of 10-15 pages. Front page, list of contents, and reference list are not included in the final count of pages. Font and font size: Arial/Calibri 12 points. Line spacing 1.5. The papers can be written individually or in pairs of two. The students will be able to discuss their chosen topic in groups during class with supervision from the lecturer.

The course paper can be written in English or in a Scandinavian language (Norwegian, Danish, Swedish).

Students awarded a fail grade are given one opportunity to submit an improved version of the assignment for assessment.