EPN-V2

ØAADM3000 International Marketing Course description

Course name in Norwegian
International Marketing
Study programme
Bachelor Programme in Business Administration and Economics
Oslo Business School, Exchange Programme
Public Administration and Leadership, Exchange Programme
Weight
7.5 ECTS
Year of study
2020/2021
Programme description
Course history

Introduction

No course requirements.

Recommended preliminary courses

The course builds on knowledge from foundation courses in Marketing and in Strategy, and assumes that students are familliar with basic models and terminology from these courses.

Required preliminary courses

Individual written 4-hour exam will be held at the end of the semester.

Learning outcomes

A list of reference aids allowed will be published on our website.

Teaching and learning methods

Letter grading A-F.

Course requirements

In addition to the instructor, an external examiner will grade the exam.

A selection of at least 25% of the exam papers will be assessed by two examiners. The grades awarded to exam papers assessed by the external and internal examiner will be used to determine the level of all exam papers.

Assessment

Ivar Bredesen

Permitted exam materials and equipment

It is assumed that students have completed introductory courses in Microeconomics and Macroeconomics.

Grading scale

Letter grading A-F.

Examiners

The portfolio will be evaluated by the course instructor only.

The written exam will be assessed by an internal and an external examiner. A selection of at least 25% of the exam papers will be assessed by two examiners. The grades awarded to exam papers assessed by the external and internal examiner will be used to determine the level of all exam papers.

Course contact person

Adrian Peretz