ØAADM1000 Marketing and Ethics Course description

I dette emnet får studentene en innføring i markedsføring og etikk. Målet er å gi studentene innsikt i og forståelse for markedsføring som fag og yrke og formidle verktøy og virkemidler som brukes innenfor fagområdet. Videre skal emnet gi studentene innsikt og forståelse for grunnleggende etiske problemstillinger, og dermed gjøre dem i stand til å reflektere over moralske dilemma med utgangspunkt i økonomisk virksomhet.

Ingen forkunnskapskrav.

Kunnskaper

Studenten har

• kjennskap til ulike verktøy som kan brukes for å løse markedsføringsutfordringer i bedrifter
• bred kunnskap om markedsføring og bruk av de ulike virkemidlene i markedsføring, som produkt, pris, distribusjon og promotering
• kjennskap til forskjellen mellom produkter og tjenester og hvordan tjenesteprodusenter skiller seg fra andre produsenter
• kunnskaper om omgivelser, økonomiske systemer og markeder, strategi, kjøpsadferd og markedssegmentering
• kunnskaper om etiske og moralske problemstillinger knyttet til personlige og samfunnsmessige forhold med utgangspunkt i økonomisk virksomhet
• kunnskaper om de sentrale tankeretningene innen moralfilosofien, herunder pliktetikk, konsekvensetikk, dydsetikk og nærhetsetikk

Ferdigheter

Studenten kan

• bruke sentrale markedsføringsverktøy, og gjennom dette arbeidet kunne gjøre reflekterte analyser og valg
• anvende markedsplanen med vekt på sammenhengen mellom de ulike virkemidlene i markedsføring
• identifisere og klassifisere etiske relevante verdier (mål) og handlemåter (midler) for økonomisk virksomhet i lys av ulike moralteorier
• anvende og integrere relevante modeller og analyser fra andre relevante fag
• kunne sette opp litteraturreferanser i henhold til gjeldende mal

Generell kompetanse

Studenten kan

• tilegne seg en helhetsforståelse av bedriftens plass i samfunnet
• søke etter faglitteratur og kritisk vurdere kvaliteten på kilden
• kunne grunnleggende regler for kildebruk og kjenne til hva som defineres som plagiat og fusk i studentarbeider

The development of sustainable, innovative building solutions relies on information from many sources and advanced calculations with good visualisations. It is not possible to achieve this without using building information modelling (BIM) and processes adapted to the use of digital tools. The course supports the operational use of the knowledge and skills that the students have acquired in the other courses in the programme.

The course provides a thorough review of the concept of BIM. It provides an overview of the development of digital programs, principles and processes and shows how BIM-based solutions can be used in different contexts. The course focuses on topics such as digital planning for the whole service life of a building (cradle to grave), BIM-based design and building processes, and BIM as a driving force for innovation and sustainability. The teaching emphasises cooperation with business and industry in the form of active enterprises, professional environments and research communities in the Oslo region.

In this course we will study the role of commercial and investment banks in a country like Norway. As highlighted by the recent financial crisis, a well-functioning banking system is crucial for any modern economy and a crisis in the banking sector can have widespread consequences. We will first address questions like: why do we have banks? What is the role of banks? We will then turn our attention to the ways banks are managed; we will consider liquidity management, risk management, and credit rationing. Finally, the course will cover recent trends in the banking industry, including securitization, deregulation and globalization.

No prerequisites.

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge:

The student has:

· advanced knowledge of the use of BIM-based solutions (software and processes) for digital planning, throughout the building's life cycle

· knowledge of the benefits of taking an innovative, interdisciplinary approach to solving work assignments

· in-depth knowledge of the latest developments in digital design and Construction.

Skills:

The student is capable of:

• using software that supports the development and implementation of building solutions
• using methods and standards for interdisciplinary exchange of information between the parties involved in the design of a building and the construction process
• assessing how the digital interaction between design, construction and the production process can be improved.

General competence:

The student is capable of:

· using digital BIM-based solutions in the development and production of innovative solutions in the field

· using scholarly publications as support in problem-solving

· in cooperation with others, contributing to academic research in information systems for building technology and structural engineering.

On successful completion of this subject the candidate will have the following knowledge, skills and general competence

Knowledge

The student will have knowledge of:

• The economic incentives of banks
• Issues related to the management of banks
• Recent trends in the banking industry

Skills

The student will be able to analyze:

• the current business model of banks
• key issues in bank management
• how banks are affected by regulation and competition
• how monetary policy and bank behavior interact to affect aggregate demand and the risks affecting individual banks and the banking system as a whole

Competence

The student should be able to read and understand project reports and journal articles on the following topics:

• The theory of the banking firm
• Liquidity management
• Risk management
• Credit rationing
• Banking competition
• Banking regulation
• The macroeconomics of banking

The course is organized into a series of two-hour lectures and seminars. Students are expected to play an active role in lectures and seminars. Students will also be required to discuss course themes during lectures and seminars.

There will be 3 individual hand-in assignments that must be approved before the student can sit in the final exam. If an assignment is not approved on the first attempt, the student will be allowed to resubmit the assignment once. The teacher will give information regarding deadlines for handing in the assignments.