ØAADM4600 Verdiskapende markedsføring Emneplan

Dette emnet tar utgangspunkt i markedsføringens historiske utvikling, fra et tradisjonelt fokus på bedriftens aktiviteter og produkter til en dypere forståelse av hvordan verdi skapes for kundene. Emnet utforsker hvordan virksomheter i dag ikke bare leverer varer og tjenester, men også aktivt bidrar til kundenes egen verdiskaping gjennom sine produkter, tjenester og relasjoner. Den røde tråden gjennom hele emnet er et genuint verdifokus, som setter kunden i sentrum og undersøker hvordan markedsføring kan legge til rette for at kundene bruker virksomhetens produkter og tjenester til å oppnå sine mål og skaper egen verdi.

Gjennom en historisk modning har markedsføringsfaget beveget seg fra en beskrivende rolle til en verdiorientert tilnærming, der det primære målet er å forstå hvordan markedsføring bidrar til å skape verdi som er meningsfull for kundene. Emnet vil gi studentene innsikt i sentrale perspektiver som markedsorientering, relasjonsbygging, tjenestedominant logikk, forbrukerforståelse og bærekraft, med en sterk vekt på hvordan disse faktorene inngår i en helhetlig verdiskapingsprosess.

Ved å utforske temaer som forbrukeratferd, segmentering, posisjonering og merkevarebygging, vil studentene få en forståelse for hvordan virksomheter kan designe og organisere markedsføringsstrategier som ikke bare maksimerer bedriftens egen verdi, men også støtter kundens mål og verdiskapende aktiviteter.

Undervisningsspråk er engelsk.

Ingen forkunnskapskrav

The course provides introduction to modern and energy-optimal demand-controlled ventilation. Requirements, design, handover, function control and operation are topics covered.

None beyond the admission requirements.

After completing this course, the student has the following learning outcomes, defined in knowledge, skills and general competence: Knowledge The student

• has advanced knowledge of ventilation needs and demand-controlled ventilation systems
• has specialized knowledge of optimization and functionality for ventilation systems with respect to sensor-measured need levels, air conditioning at room level, and in terms of energy optimal operation at the aggregate level
• has in-depth knowledge of government requirements, regulations, standards and industry standards for ventilation
• has in-depth knowledge of the ventilation system as part of a comprehensive air conditioning solution
• has specialized knowledge of processes related to air conditioning in relation to comfort ventilation in swimming facilities and hospitals
• has in-depth knowledge of the role of ventilation in relation to safety ventilation in laboratories and hospitals

Skills The student can

• applyi scientific methods to solve problems relating to ventilation and indoor climate in an independent manner
• choose the right methods and system solutions to solve scientific and practical problems, and justify the choice
• design well-functioning demand-controlled ventilation systems in relation to sensor-measured need levels, air conditioning at room level and optimal in terms of energy consumption at generator level
• calculate airflow requirement and specify strategy for demand-control
• calculate air jets and ventilation-based air movements in relation to air velocity, temperature development and pollution transfer
• prepare technical specification requirements for ventilastion and tender material
• lead and assess the quality of work on setting up, setting and handing over demand-controlled facilities
• analyze demand-controlled ventilation systems in operation and come up with the right measures to improve function and reduce energy consumption

General competence The student can

• communicate about academic issues, analyzes and conclusions in the field both with specialists and to the general public
• contribute to fresh thinking and innovation processes

Lectures, exercises, lab work, project work, and self study.

5 work requirements, which are individual and/or group-based. All work requirements must be approved in order to be admitted to the exam.

Part 1 Individual written exam of three hours, which counts 70 percent.

Part 2 Project work in groups of three to five students and which counts 30 percent. Report, implementation, oral and visual presentation in group are considered. Possibility of individual grading if different work effort can be documented, or different levels of knowledge about the content of the report are evident from the presentation.

Exam part 1) Exam results can be appealed. Exam part 2) Exam result cannot be appealed.

Both parts of the exam must be graded / E or better in order for students to pass the course.

In the event of a new and postponed individual written examination, oral examination forms may be used. If an oral examination is used for a new and postponed examination, this cannot be appealed.

Part 1 Individual written exam of three hours, which counts 70 percent. Part 2 Project work in groups of three to five students and which counts 30 percent. Report, implementation, oral and visual presentation in group are considered. Possibility of individual grading if different work effort can be documented, or different levels of knowledge about the content of the report are evident from the presentation.

Exam part 1) Exam results can be appealed. Exam part 2) Exam result cannot be appealed.

Both parts of the exam must be graded / E or better in order for students to pass the course.

In the event of a new and postponed individual written examination, oral examination forms may be used. If an oral examination is used for a new and postponed examination, this cannot be appealed.

Exam part 1: Assistive products annexed to the examination paper. Handheld calculator that does not communicate wirelessly. If the calculator has the possibility of storage in the internal memory, the memory must be deleted before the exam. Sampling can be done.

Exam Part 2: All.