ØAADM3000 International Marketing Emneplan

International marketing; - "the process of focusing the resources and objectives of an organization on international marketing opportunities" (Keegan, 2002);- is an arena of increasing interest and concern throughout the world. The students will acquire an understanding of the essentials of international marketing management that extends;the basic principles of marketing and strategy that they are already familiar with.

The textbook and articles offer a theoretical framework and platform for the course, while many of the class sessions will emphasize the practical aspects of international marketing.

The course builds on knowledge from foundation;courses in Marketing and in Strategy, and assumes that students are familliar with basic models and terminology from these courses.

No prerequisites.

Knowledge

The student

• has broad knowledge of the international market environment,
• has knowledge of internationalisation theories
• has knowledge of information systems and market research involved in analyzing and selecting international markets
• can make informed choices concerning entry modes and strategic alliances
• understands how;the "4 P's" in an international setting

Skills

The student

• can use relevant theories and methods of analysis to solve cases involving typical international marketing decisions.
• the student can choose and apply relevant theory and models in order to;select markets to enter
• the student can use relevant;theory and models to analyze international markets and select the appropriate mode of entry

General Competencies;

The student can

• present case;analysis and recommendations in class and provide other students with feedback on their presentations
• review and convey the content of academic journal articles
• discuss the key topics in this domain and thus contribute to others' learning and development;

The course material is presented through lectures, case discussions in class and group projects throughout the term.;Students are expected to participate in class discussion and to present both literature reviews and case analyses.

There are no mandatory assignments

The exam in the course is:

A digital home exam of 4 hours.

All printed and written aids are permitted, as long as the rules for source referencing are complied with.

Letter grading A-F.

The exam papers will be assessed by an internal and an external examiner.; A selection of at least 25% of the exam papers will be assessed by two examiners.

Adrian Peretz