ENT4500 Value creation through marketing Course description

Det benyttes intern og ekstern sensor til sensurering av besvarelsene.

Et uttrekk på minst 25 % av besvarelsene sensureres av to sensorer. Karakterene på disse samsensurerte besvarelsene skal danne grunnlag for å fastsette nivå på resten av besvarelsene.

For å kunne få utbytte av utdanningen bør studenten ha arbeidserfaring fra offentlig forvaltning eller tjenesteyting. Dette kan være ledere, saksbehandlere, profesjonsutøvere eller lignende i statlig eller kommunal sektor, eller ansatte i privat virksomhet som utfører offentlige oppgaver.

Individual written examination (4 hours).

The exam result can be appealed.

In the case of a new and postponed exam, another form of exam can also be used or a new assignment with a new deadline is given. If an oral examination is used, this cannot be appealed.

Undervisningsspråk: Norsk

Formålet med emnet er å utvikle studentens handlingskompetanse i individuelt tilpasset psykomotorisk fysioterapi. Sentralt i emnet er studentens behandlingsferdigheter, hvor kroppslige og verbale tilnærmingsmåter skal utfylle hverandre. Dagens sykdomsbilde viser en stadig større andel pasienter med kroniske og sammensatte lidelser. Emnet fokuserer på pasientrettet behandling og hva bedring kan være for denne pasientgruppen. Det fokuseres også på kropp og sinn dualisme. Fysioterapeutens rolle i psykisk helsearbeid belyses gjennom observasjonspraksis.

Studenten må være tatt opp på Masterstudium i helsevitenskap - spesialisering i psykomotorisk fysioterapi og ha norsk autorisasjon som fysioterapeut.

Det forutsettes at studenten har tilgang til et praksissted/eget arbeidssted hvor de kan behandle pasienter med psykomotorisk fysioterapi.

The objective of this course is to familiarize;the;student with basic business development concepts and theories in the context of newly started ventures or projects.;The course provides deepened theoretical and practical knowledge about strategy, innovation, entrepreneurship, networking and business development in an international business environment. The aim is to develop capabilities and skills to act upon business and societal opportunities, needs and challenges, in order to develop successful businesses and innovations in a global and changing business environment.;The student;is;provided with tools and framework needed to work on business development, including how to form the firm’s vision, mission, values and how to use various frameworks and tools to analyze the external environment.;

The course provides a guide to;theories and practices within;strategy, business model development, decision making, business planning, marketing;and;human resource management that are;related to, or relevant for,;the development of new ventures and projects.;The course emphasizes all aspects of the strategy process;of;getting new ideas to the market;including the formulation, implementation, management and change of strategies.;The students use;their;newly created ventures or project as a basis in this course. This means that;students taking this course need a newly started venture or project to work on. All assignments and modules are directly linked to the;students’;own projects.;

The master's thesis is a final independent, limited research project that shall be based on the knowledge, skills and competence the student has acquired during the programme. Preparations for work on the master's thesis should begin at an early stage of the programme but is attended to mostly in the fourth semester. The master's thesis is an independent project in groups of two-three students. Students may be allowed, on application, to write an individual thesis. 

The master's thesis should be an analytical work with relevance to the subject areas in the programme. The students must choose a topic that will be highlighted through systematic use of qualitative and/or quantitative methodologies. The research question can be of either a theoretical or an empirical nature. The master's thesis is submitted in the form of a monograph. 

Language of instruction is Norwegian and English.

Etter gjennomført emne har studenten følgende læringsutbytte definert i kunnskap, ferdigheter og generell kompetanse:

Kunnskap

Studenten kan

• gjøre rede for og drøfte behandling etter prinsipper for psykomotorisk fysioterapi
• drøfte sentrale aspekter ved pasientrettet behandling
• kritisk vurdere kroppslige aspekter ved psykiske lidelser

Ferdigheter

Studenten kan

• anvende prinsipper fra psykomotorisk fysioterapi på en selvstendig måte i klinisk praksis
• kritisk vurdere og anvende ulike behandlingstilnærminger tilpasset den enkelte pasient
• analysere og vurdere individuelle behandlingsprosesser

Generell kompetanse

Studenten kan

• analysere faglige problemstillinger knyttet til psykomotorisk fysioterapi
• formidle faglige vurderinger til aktuelle samarbeidspartnere og bidra konstruktivt i tverrfaglig samarbeid

This course explicitly builds on;the two compulsory courses offered in the first semester: ‘Entrepreneurship;1’;and;‘Søking etter verdiskapende ideer’. Both courses must be passed.

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

The student has

• broad knowledge of the foundations of strategy and strategic perspectives
• specialized knowledge of all aspects of the strategy process of getting new ideas to the market including the formulation, implementation, management and change of strategies
• in-depth knowledge of essential business development perspectives needed in an early phase
• in-depth knowledge of go-to-market strategies for early-stage companies and strategies for achieving market adoption
• specialized knowledge about how different business models can create value
• a high degree of knowledge about the importance of financial planning, funding possibilities and what the different investment stages look like
• advanced of knowledge about the importance of different resources needed to succeed in entrepreneurship
• specialized knowledge about how to best create and work together in newly formed teams
• in-depth knowledge about what elements and resources are needed to launch, plan and grow a venture or project
• advanced knowledge of one or more central research issues related to entrepreneurship, commercialization, team, teamwork, and leadership

Skills

The student is capable of

• selecting and applying relevant strategic management tools
• applying different frameworks and templates to map and develop a business model
• developing an investment budget, operating budget, liquidity budget and balance budget
• assessing what type of financing is relevant for different ventures/projects in different phases
• identifying and analyzing resources needed to succeed with a venture or entrepreneurial project
• working efficiently together with others in cross-disciplinary teams
• mastering how to write a business plan that communicates value creation

General competence

The student can

• integrate knowledge and expertise from different contexts for decision making in companies and organizations as well as for identifying, analyzing and solving problems related to entrepreneurship and business development
• utilize theoretical concepts and frameworks and tailor them to their own venture or project
• explain how to best develop businesses when dealing with a high degree of uncertainty
• identify available sources of knowledge, utilize existing knowledge, combine it with new knowledge and apply this knowledge for value creation purposes
• communicate and collaborate with diverse team members and understand the value of being flexible and agile
• critically reflect on their own decisions and confirmation bias related to gathered data
• critically reflect on the multileveled aspects involved when creating sustainable value that can solve challenges in society