DATA3300 Entrepreneurship in practice Course description

In this course, students will acquire knowledge and insights that will lay the foundation for practical entrepreneurship in technology. The student will be exposed to and learn from a number of examples partly based on guest lectures held by current technology entrepreneurs and others with start-up company experience, and partly through case studies and the development of new business plans and models in student projects. In this way, the student will gain an understanding of practical issues and challenges that a start-up company may face, as well as potential solutions to these.

The following coursework is compulsory and must be approved before the student can take the exam:

• A group presentation of a given topic.

None beyond general admission requirements.

On successful completion of this module students should be able to:

Knowledge:

• Possess knowledge about different forms of entrepreneurship
• Understand key concepts related to entrepreneurship
• Be aware of available financial sources for start-up companies
• Possess knowledge about different factors that affect the process from idea to start-up business
• Know different types of surveys and analysis that can be used in a business plan to assess the potential of a start-up company.

Skills:

• Develop simple business models and a business plan
• Conduct simple market research
• Carry out patent applications and "freedom to operate"-analysis

General competence:

• Carry out minor analysis of existing and planned start-up companies
• Understand the connection between innovation and entrepreneurship
• Understand how different factors affect the entrepreneurial process

Lectures and tutorials. The student works individually and in groups (two to four students).

None.

The students will acquire knowledge of the design and evaluation of user interfaces. They will learn to develop ideas from sketches to concrete designs with the help of prototyping techniques, and use the prototypes to get feedback from users. The students will also learn to look at theories about human-machine-interaction by employing simple quantitative methods. 

No requirements over and above the admission requirements.

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and competence:

Knowledge

The student

• knows what user-centred development entails
• has knowledge of individual differences between people
• has knowledge of what characterises user-friendliness 
• is familiar with design principles
• can explain the specific terminology used in the field 
• has knowledge of research on user interfaces, including theories, empirical data and hypothesis testing

Skills

The student is capable of

• performing needs analyses
• communicating design ideas with the help of sketches 
• developing low-resolution prototypes, including organising information visually and using knowledge about cognition, such as people’s memory capacity and attention, to simplify user interfaces
• performing user tests 
• measuring the user interfaces by designing simple experiments and applying statistical tools

General competence

The student

• is capable of developing user-friendly user interfaces 
• is familiar with techniques used to evaluate interactive systems
• is capable of documenting and explaining design choices to clients and users
• is capable of interpreting simple research literature dealing with human-machine interaction

Lectures and practical work with prototyping, evaluations and product development. The students work individually and in groups (2-4 students).