BAPD2000 Project and Branding through Design Course description

The main purpose of the course is to improve the students' ability to communicate in English both in writing and orally in a professional context. The course is cross-curricular since a large part of the syllabus is related to subjects within business and economics. It will prepare the students to deal with real situations in the business world.

Students must have passed BAPD1000, BAPD1020, BAPD1300 or equivalent.

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and competence:

Knowledge

The student

• is familiar with identity building (part 1)
• is familiar with theory and practice relating to branding (part 1)
• is familiar with intellectual property rights (part 1)
• is familiar with creative methods for innovation through problem solving and product development (part 2)
• is capable of analysing a business/client
• is familiar with different marketing strategies

Skills

The student is capable of

• using branding and marketing as a basis for a design project (part 1)
• using design sketch techniques as a strategic tool in the design process (part 2)
• coordinating his/her own project with another project group (BAPD3000) (part 2)
• using ideation processes fellow team members (part 2)
• presenting and arguing for the choices made in the project (part 2)

Competence

The student is capable of

• working on a project
• organising cooperation and sharing responsibility
• handling conflicts that arise during a project
• communication skills; exchanging different points of view and experience contributing to best practice
• reflecting on their own learning process and adjusting this under tutelage

The teaching consists of about 55 periods.

In addition to lectures there are case studies, group work, assignment review, discussions, student presentations, and written assignments. Regular attendance and active participation in classroom activities are expected. Independent study is required.

The following coursework is compulsory and must be approved before the student can take the exam:

• Minimum 80% attendance in the project period (part 2).
• Oral presentation in groups where all group members contribute (part 1).
• Individual Reflective Note.

Practical exam in groups.

Through a group project in collaboration with fellow students in year one and three of the BA programme students are expected to develop proposals for solving real world assignments. Each group is tasked with an individual project from a unique client, all of which will have differing requirements. The group must identify which presentation formats and materials are most appropriate in order to communicate how solutions are to meet client needs. The module concludes with a visual group presentation, invariably supported by physical scale models and/or protypes; digital and/or other solutions. The work must be developed with consideration to client specifications; it must be relevant and contain all of the necessary elements ready for production and/or implementation.Exam results cannot be appealed.

A list of reference aids allowed will be published on our website.

Letter grading A-F.

In addition to the course instructor, an external or internal examiner will be used for all the exams.

In the written exam, a selection of at least 25% of the exam papers will be assessed by two examiners. The grades awarded to exam papers assessed by the external and internal examiner will be used to determine the level of all exam papers.