BAPD2000 Project and Branding through Design Course description

The exam papers are graded by one internal and one external examiner.

The external examiner will grade 25 % of the exam papers. The grades awarded for the papers assessed by an external examiner form the basis for determining the level for awarding the different grades. The internal examiner shall take the external examiner's assessment into consideration in the grading of all the exams.

Students must have passed the courses BAPD1000, BAPD1020, BAPD1300 or equivalent.

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and competence:

Knowledge

The student

• is familiar with identity building (part 1)
• is familiar with theory and practice relating to branding (part 1)
• is familiar with intellectual property rights (part 1)
• is familiar with creative methods for innovation through problem solving and product development (part 2)
• is capable of analysing a business/client
• is familiar with different marketing strategies

Skills

The student is capable of

• using branding and marketing as a basis for a design project (part 1)
• using design sketch techniques as a strategic tool in the design process (part 2)
• coordinating his/her own project with another project group (BAPD3000) (part 2)
• using ideation processes with other involved participants (part 2)
• presenting and arguing for the choices made in the project (part 2)

Competence

The student is capable of

• working on a project
• organising cooperation and sharing responsibility
• handling conflicts that arise during a project
• communication through exchanging points of view and experience and in this way contribute to developing good practice
• reflecting on his/her own development in the learning process and adjusting it under supervision

Part 1: Project work individually or in groups.

Part 2: Workshop coordinated with the third-year and first-year students taking the courses BAPD1010 and BAPD3000.

The following coursework is compulsory and must be approved before the student can take the exam:

• Minimum 80% attendance in the project period (part 2).
• Oral presentation in groups where all group members contribute (part 1).
• Reflection notes.

Business analysis, individually or in groups. Scope: front page plus 4-5 A4 pages including images and reference list.

The exam result can be appealed.

Alle hjelpemidler er tillatt så lenge regler for kildehenvisning følges.

Pass/fail.

One internal examiner. External examiners are used regularly.