EPN-V2

BAPD2000 Project and Branding through Design Course description

Course name in Norwegian
Prosjekt og merkevarebygging
Study programme
Bachelor's Degree Programme in Product Design
Weight
10.0 ECTS
Year of study
2021/2022
Curriculum
FALL 2021
Schedule
Course history

Introduction

The course promotes knowledge about design as a professional subject. It comprises two periods, where the first period of about two weeks is a preliminary course focusing on different methods or knowledge related to the profession. The second period lasting the remaining four weeks is a collaboration between the bachelor students on all three years of the programme. The students will be divided into groups across classes. In this period, students will put into practice the theory/subject matter they have learnt from the first period, and the groups will work with an external client and/or on external issues.

Required preliminary courses

Students must have passed the courses BAPD1000, BAPD1020, BAPD1300 or equivalent.

Learning outcomes

After completing the course, the student is expected to have achieved the following learning outcomes defined in terms of knowledge, skills and competence:

Knowledge

The student

  • is familiar with identity building (part 1)
  • is familiar with theory and practice relating to branding (part 1)
  • is familiar with intellectual property rights (part 1)
  • is familiar with creative methods for innovation through problem solving and product development (part 2)
  • is capable of analysing a business/client
  • is familiar with different marketing strategies

Skills

The student is capable of

  • using branding and marketing as a basis for a design project (part 1)
  • using design sketch techniques as a strategic tool in the design process (part 2)
  • coordinating his/her own project with another project group (BAPD3000) (part 2)
  • using ideation processes with other involved participants (part 2)
  • presenting and arguing for the choices made in the project (part 2)

Competence

The student is capable of

  • working on a project
  • organising cooperation and sharing responsibility
  • handling conflicts that arise during a project
  • communication through exchanging points of view and experience and in this way contribute to developing good practice
  • reflecting on his/her own development in the learning process and adjusting it under supervision

Content

The course employs a wide definition of entrepreneurship that includes personal development, creativity, self-reliance, initiative taking and action orientation, i.e. becoming entrepreneurial. The course aims to introduce students to practical entrepreneurship through an action-based approach to value creation. Students will work in teams to solve real-life challenges.

The course is a common course for the programme options Art and Dissemination and Fashion and Industry. It provides an introduction to business knowledge, innovation and project management in development processes relating to creative work.

The course facilitates internationalisation and is open to guest and exchange students with a relevant education at the same Level.

Teaching and learning methods

Part 1: Project work individually or in groups.

Part 2: Workshop coordinated with the third-year and first-year students taking the courses BAPD1010 and BAPD3000.

Course requirements

The following coursework is compulsory and must be approved before the student can take the exam:

  • Minimum 80% attendance in the project period (part 2).
  • Oral presentation in groups where all group members contribute (part 1).
  • Reflection notes.

Assessment

Business analysis, individually or in groups. Scope: front page plus 4-5 A4 pages including images and reference list.

The exam result can be appealed.

Permitted exam materials and equipment

Alle hjelpemidler er tillatt så lenge regler for kildehenvisning følges.

Grading scale

Pass/fail.

Examiners

One internal examiner. External examiners are used regularly.