ØAADM4600 Value-creating marketing Course description

Eksamen i emnet er en skoleeksamen på 5 timer.

Følgende hjelpemidler er tillatt:

• Revisors håndbok
• IFRS på norsk eller opptrykte standarder
• Norges Lover / særtrykk eller samlinger av lover uten kommentarer
• Skattelovsamling (Jacob Jarøy eller Ole Gjems-Onstad)
• Kalkulator (se programplan for regler som gjelder bruk av kalkulator)

Economic activities impact the environment. Plastics end up in the ocean, producing one T-shirt consumes thousands of liters of water, and salmon farmers pour toxic chemicals into the seas to fight lice infestations. Economists see the natural world around them as providing environmental goods and services that we all enjoy, such as a lake to swim in, drinking water, or a forest that filters the air. Those environmental goods are not easily traded in a market because of their public good characteristics. And pollution to an economist is an unintended byproduct - an externality - of activities that are otherwise desirable, like flying to New York, assembling computers, or eating dinner.

This course teaches students to think like economists about a wide range of environmental problems, from small, local ones like noise from a train track to the biggest one of them all, climate change. We discuss how to judge a particular amount of pollution - is it economically efficient, is it fair? Pollution characteristics - does the location of polluters and polluted matter, does pollution accumulate in the air or water? - determine how we go about trying to establish optimal levels of pollution - for example air pollution in Oslo.

We will discuss ways to "put a price" on the environment and to carry out cost-benefit-analysis to decide whether projects that have environmental impacts - such as a new highway into Oslo - are worth carrying out.

Students also learn about the economics of environmental regulation. We can try to reduce pollution in many ways: by providing information, `nudging´ people to `do the right thing´, subsidizing clean technologies, taxing emissions, creating cap-and-trade markets, or outright banning substances.

Finally, students will think about how green technology is developed and can be incentivized by policy.

Language of instruction is English.

Det benyttes intern og ekstern sensor til sensurering av besvarelsene.

Et uttrekk på minst 25% av besvarelsene sensureres av to sensorer. Karakterene på disse samsensurerte besvarelsene skal danne grunnlag for å fastsette nivå på resten av besvarelsene.

After completing the course, the student should have the following overall learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge

Students will gain insight into

• the fundamental ideas of the environment as provider of economic goods and services, and of pollution as being the unintended byproduct of economic actions
• a range of important environmental problems caused by economic activity, and their economic characteristics
• different economic types of regulation addressing pollution
• the importance of context in economic analysis of the environment
• different methods to investigate the impact of pollution and regulations

Skills

The students will learn how to

• use economic analysis and modeling to assess pollution
• use economic analysis to assess environmental regulation
• understand empirical evidence regarding environmental problems and potential solutions
• critically assess economic analyses directed at environmental problems

General competence

The student is more able to

• use English as the professional language in Economics
• use environmental economics insights in a professional setting, for example for cost-benefit analysis or concerning sustainability issues

For å kunne framstille seg til eksamen må kandidaten få godkjent 2 individuelle arbeidskrav med totalt omfang inntil 15 sider.

Arbeidskravene må være gjennomført og godkjent innen fastlagt frist for at kandidaten skal kunne framstille seg til eksamen. Dersom et eller flere arbeidskrav ikke blir godkjent, gis det anledning til å kunne levere en forbedret versjon én gang innen angitt frist.

The following coursework requirements must have been approved in order for the student to take the exam:

• Coursework 1: Written assignment. Group work. Maximum 5 pages.
• Coursework 2: Written assignment. Group or individual work. Maximum 5 pages.
• Coursework 3: Written assignment. Individual work. Maximum 5 pages.

The group work will be carried out in groups consisting of 2-5 students, depending on the number of participating students in the course.

The coursework is part of the active learning experience for the students and helps prepare students for the final exam. It also serves as useful feedback about the effectiveness of the lecturer's teaching.

All required coursework must be completed and approved by the given deadline in order for the student to take the exam. If one or more coursework requirements have not been approved, the student will be given one opportunity to submit a new or improved version by the given deadline.

Alle hjelpemidler er tillatt så lenge regler for kildehenvisning følges

Gradert skala A – F

The exam papers are assessed by one internal and one external examiner.

At least 25% of the exam papers will be assessed by two examiners. The grades awarded for the papers assessed by two examiners form the basis for determining the level for all the exam papers.