ØAADM4600 Value-creating marketing Course description

The master’s thesis written by one or two students. Large, interdisciplinary innovation projects can be written in groups of up to four students on application. Individual oral examination where the grade can be adjusted.

The content and scope of different forms of master's theses:

• Monograph: Recommended scope of a monographic assignment is 22,000 words +/- 10%

• Scientific article: The thesis must include a manuscript in the form of at least one article that is in accordance with the author guidelines for a relevant scientific journal, and a supplementary memo/introductory chapter to the article-based thesis ('kappe') that elaborates on the theoretical and methodological considerations underlying the article. The layout, structure and scope of the article must comply with the guidelines of the journal in question, and the introductory chapter to the article-based thesis can be a maximum of 10,000 words.

The thesis can be written in English or a Scandinavian language (Norwegian, Swedish or Danish).

The written thesis must be awarded a grade of A-E (preliminary grade) in order for a student to take the oral examination. The final grade is set after the oral examination. The whole grade scale can be used when setting the final grade.

An individual oral examination lasting up to 40 minutes based on the master’s thesis. The candidate gives a 10 - 15 minutes presentation of their master’s thesis at the start of the oral examination.

Students can appeal against the grade set for the written part of the examination in accordance with the Act relating to Universities and University Colleges.

All aids are permitted, as long as the rules for source referencing are complied with. There is an opportunity to reuse self-produced text from MAVIT4070 in the master's thesis without self-citation.

All examinations are assessed by an internal and an external examiner. The student's supervisor cannot be an examiner for the master's thesis.

A combination of lectures, in-class exercises, and case discussions. Students are expected to take an active role in their own learning experience by participating in discussions and contributing to an open and positive learning environment in class.

The following coursework requirements must have been approved for the student to take the exam:

• Coursework 1: One written assignment of approximately 1000 words (+/- 10%), to be carried out in groups of up to three students.

This coursework requirement aims to help the student achieve the intended learning outcomes and promote the student's progression and development.

All required coursework must be completed and approved by the given deadline for the student to take the exam. If the coursework requirements have not been approved, the student will be given one opportunity to submit an improved version by a given deadline

The exam in the course consists of a written group assignment and an individual oral exam:

• A written group assignment of up to 3600 words, completed in groups of up to 3 students. Font and size: Arial / Calibri 12 pt. Line spacing: 1.5.
• An individual adjusting oral exam based on the written group assignment. Each student is allocated 15 minutes. Students may prepare a short presentation and bring their notes.

The individual oral exam will only be carried out if the group assignment receives a passing grade. If the group assignment is not passed, the students may submit a revised group assignment for a new exam. The individual oral exam will carried out if the revised group assignment receives a passing grade.

During the oral exam, students will receive feedback on the written group assignment and be informed of the grade the assignment has received. The oral exam is carried out individually, and each student's grade may be adjusted up or down by one grade.

All parts of the exam must be passed in order to pass the course. Students’ transcripts will show the final grade in this subject.

The group assignment grade can be appealed. In the case of an appeal, the appeals committee will assess the group assignment. If the appeals committee changes the grade, a new individual oral exam will be carried out.

A student who receive a fail grade are given one opportunity to submit an improved version of the written group assignment for assessment.

Group assignment

All aids are permitted, as long as the student complies with the rules for source referencing.

Individual oral exam

Each student may bring their own presentation and their notes.

Grade scale A - F

One internal and one external examiner will assess both the group assignments and the oral exams.

Adrian Peretz

Line Christoffersen