ØAADM4200 International Strategy in a Global Economy Course description

Globalization affects most firms including those that compete in the domestic market. The course gives an understanding of different issues facing firms competing in international markets. This encompass both large  and small and medium-sized firms (SMEs), including Born Global firms (BGs), ie. firms internationally from inception. Increased knowledge of challenges for small and large firms are essential for managerial decision making regarding, e.g. the choice of markets, market entry modes, and the internationalization process. The application of theory to actual problems is emphasized  through the case approach used in this course. 

Business strategy and Marketing at a bachelor Level 

None.

After completing the course, students will acquired the learning outcomes defined in knowledge, skills and general competence:

Knowledge

The student has

• an understanding of globalization and globalization forces
• how globalization affects internationalization for large and smaller firms 
• insight and deep understanding of internationalization 
• a particular knowledge about what characterize born global firms/international new ventures 
• basic and up-to-date knowledge of research and different dilemmas facing firms competing in international markets  
• developed his/her ability to reflect and understand issues facing firms going international 
• understanding of cultural and institutional differences 
• the importance of knowledge and learning for internationalization 

Skills

The student is capable of 

• analyzing complex and comprehensive internationalization issues for various types of firms 
• apply theory to real cases and issues 
• reflect on opportunities and challenges for firms competing internationally 

General competence 

The student can

• engage in analytical discussions of  internationalization issues 
• can approach international decisions from various perspectives 

Course Outline 

Themes that will be elucidated: 

• Globalization and global industries 
• International strategy
• International entry modes 
• Internationalization process 
• Born Global Firms
• International New Ventures 
• International market learning 
• Knowledge transfer
• Corporate social responsibility (CSR)  

A combination of lectures, case discussions and student presentations. The students are expected to actively participate in discussions. 

In order to be able to register for the exam, the student must have the following approved work requirements:

Successful completion of a minimum of two written assignments and one to two presentations (approx. 15 minutes) to be carried out in groups. Students who fail to qualify, will be given another opportunity to submit new or improved assignments. 

Written school exam (5 hours).

One dictionary (Native language - English/English - native language or English-English).

Letter grading A-F.

An internal and an external examiner will grade the exam.

A selection of at least 25% of the exam papers will be assessed by two examiners. The grades awarded to exam papers assessed by the external and internal examiner will be used to determine the level of all exam papers.

Anita E. Tobiassen