EPN

ØAADM3000 International Marketing Course description

Course name in Norwegian
International Marketing
Study programme
Bachelorstudium i økonomi og administrasjon / Oslo Business School, Exchange Programme
Weight
7.5 ECTS
Year of study
2022/2023
Curriculum
FALL 2022
Schedule
Course history

Introduction

International marketing  - "the process of focusing the resources and objectives of an organization on international marketing opportunities" (Keegan, 2002) - is an arena of increasing interest and concern throughout the world. The students will acquire an understanding of the essentials of international marketing management that extends the basic principles of marketing and strategy that they are already familiar with.

The textbook and articles offer a theoretical framework and platform for the course, while many of the class sessions will emphasize the practical aspects of international marketing.

Recommended preliminary courses

The course builds on knowledge from foundation courses in Marketing and in Strategy, and assumes that students are familliar with basic models and terminology from these courses.

Required preliminary courses

No prerequisites.

Learning outcomes

Knowledge

The student

  • has broad knowledge of the international market environment,
  • has knowledge of internationalisation theories
  • has knowledge of information systems and market research involved in analyzing and selecting international markets
  • can make informed choices concerning entry modes and strategic alliances
  • understands how the "4 P's" in an international setting

Skills

The student

  • can use relevant theories and methods of analysis to solve cases involving typical international marketing decisions.
  • the student can choose and apply relevant theory and models in order to select markets to enter
  • the student can use relevant theory and models to analyze international markets and select the appropriate mode of entry

General Competencies 

The student can

  • present case analysis and recommendations in class and provide other students with feedback on their presentations
  • review and convey the content of academic journal articles
  • discuss the key topics in this domain and thus contribute to others' learning and development 

Teaching and learning methods

The course material is presented through lectures, case discussions in class and group projects throughout the term. Students are expected to participate in class discussion and to present both literature reviews and case analyses.

Course requirements

There are no mandatory assignments

Assessment

The exam in the course is:

A digital home exam of 4 hours.

Permitted exam materials and equipment

All printed and written aids are permitted, as long as the rules for source referencing are complied with.

Grading scale

Letter grading A-F.

Examiners

The exam papers will be assessed by an internal and an external examiner.  A selection of at least 25% of the exam papers will be assessed by two examiners.

Course contact person

Adrian Peretz