EPN

ØAADM3000 International Marketing Emneplan

Engelsk emnenavn
International Marketing
Studieprogram
Oslo Business School, Exchange Programme
Omfang
7.5 stp.
Studieår
2022/2023
Timeplan
Emnehistorikk

Innledning

International marketing  - "the process of focusing the resources and objectives of an organization on international marketing opportunities" (Keegan, 2002) - is an arena of increasing interest and concern throughout the world. The students will acquire an understanding of the essentials of international marketing management that extends the basic principles of marketing and strategy that they are already familiar with.

The textbook and articles offer a theoretical framework and platform for the course, while many of the class sessions will emphasize the practical aspects of international marketing.

Anbefalte forkunnskaper

The course builds on knowledge from foundation courses in Marketing and in Strategy, and assumes that students are familliar with basic models and terminology from these courses.

Forkunnskapskrav

No prerequisites.

Læringsutbytte

Knowledge

The student

  • has broad knowledge of the international market environment,
  • has knowledge of internationalisation theories
  • has knowledge of information systems and market research involved in analyzing and selecting international markets
  • can make informed choices concerning entry modes and strategic alliances
  • understands how the "4 P's" in an international setting

Skills

The student

  • can use relevant theories and methods of analysis to solve cases involving typical international marketing decisions.
  • the student can choose and apply relevant theory and models in order to select markets to enter
  • the student can use relevant theory and models to analyze international markets and select the appropriate mode of entry

General Competencies 

The student can

  • present case analysis and recommendations in class and provide other students with feedback on their presentations
  • review and convey the content of academic journal articles
  • discuss the key topics in this domain and thus contribute to others' learning and development 

Arbeids- og undervisningsformer

The course material is presented through lectures, case discussions in class and group projects throughout the term. Students are expected to participate in class discussion and to present both literature reviews and case analyses.

Arbeidskrav og obligatoriske aktiviteter

There are no mandatory assignments

Vurdering og eksamen

The exam in the course is:

A digital home exam of 4 hours.

Hjelpemidler ved eksamen

All printed and written aids are permitted, as long as the rules for source referencing are complied with.

Vurderingsuttrykk

Letter grading A-F.

Sensorordning

The exam papers will be assessed by an internal and an external examiner.  A selection of at least 25% of the exam papers will be assessed by two examiners.

Emneansvarlig

Adrian Peretz